Rue des Mille MEETS Barbie - The New Collection
THE JUST AS YOU ARE CAMPAIGN
Rue des Mille has always accompanied modern princesses through their daily challenges, capturing memories, narrating styles, and illuminating goals. Barbie has inspired girls and young women to realize their dreams since 1959. Two brands that have made dreams and personal fulfillment a true mission couldn't stop at jewelry.
Together with the collection, we want to send a message of courage and determination to all those who too often give in to fear and insecurity, to the pursuit of a perfection that is not only impossible to achieve but not even desirable, because it erases the beauty of uniqueness. A message we summarized with the words "Just as you are," an invitation to follow your dreams, whatever they may be, whatever each person wants to be.
GIULIA STABILE AND THE OTHER FACES
A ballerina with a smile that lights up from within, incredible talent, a tenacity, and a sweetness that have made all of Italy fall in love. Giulia Stabile is the digital ambassador for the entire campaign and is our perfectly imperfect, wonderfully unique modern princess.
With her, Sophie, Giada, Mara, Sofia, Sindiana, equally authentic faces, who are the emblem of an aesthetic without barriers , where beauty is given by uniqueness and by the invitation to go beyond taboos, banalities, defects, prejudices and live one's image with a rebellious awareness, without ever abandoning a hint of irony.
THE BARBIE BOX AND OTHER NEWS
We couldn't help but share this special edition with our influencer friends. To do so, we created a Barbie Box and played with some clues to help them guess the Barbie collaboration before the unboxing. While preparing the clues, we realized we had a lot in common with Barbie, born Barbara Millicent Roberts, aside from dreams.
Like us, for example, she has a large family with three sisters: Skipper, Stacie, and Chelsea. Her first stage costume is a black and white striped swimsuit, very much in keeping with our zebra-striped Jungle Tribe. We both love animals—we Tro&Friends, she loves all the ones she's met on her adventures around the world: cats, dogs, horses, pandas, lion cubs, zebras, and even dolphins.
THE RUE DES MILLE MEETS BARBIE COLLECTION
To design the Rue des Mille special edition for Barbie, we took inspiration from her jewelry and blended her style with the taste and style of Rue des Mille. The result? A collection that plays with the most classic jewelry shapes (chokers, zirconia band rings, rectangular or heart-shaped baguette rings, the rice grain navette, the octagonal emerald) made unique by more contemporary and innovative details , such as the use of a large stone or the mini me pinky signet ring with a heart symbol, combining the tastes of mothers and their little girls.
DISCOVER THE SPECIAL EDITION
