Amin Luxury is a family business born from research and a passion for precious stones, especially diamonds.

The company, which with the arrival of Bobak and Kami has reached the third generation of the Nasrollahi Moghadam family, has been actively involved in the development of this sector for years with several highly innovative and visionary products as well as placing due emphasis on adequate training for jewellers.

CARAT

The term carat derives from the Arabic "qirat," or carob seed, which was used in ancient times as a unit of measurement due to the consistent shape and weight of its seeds. The metric carat is equal to 0.200 grams; in the diamond industry, gemstone weight is measured to the thousandth of a carat and then rounded to the nearest hundred, commercially called a "point."

CLARITY

Truly "pure" diamonds are extremely rare in nature. The term "clarity" in this case has nothing to do with the diamond's chemical composition but refers to those tiny imperfections within the diamond itself that can diminish its transparency. The GIA has established an internationally accepted Clarity Classification (to be performed under 10x magnification).

COLOR

Diamonds are the only gemstone whose value is determined by the absence of color. This stone usually appears colorless to our eyes, but truly colorless diamonds are very few, as almost all have a yellowish hue. Color is, in fact, the most difficult characteristic to determine, as the more colorless the diamond, the higher its value. The GIA has developed a COLOR SCALE using the letters of the alphabet, starting with the letter D.

CUT

Cut represents the added value that man adds to a diamond's original beauty. The cutter's professionalism and talent, however, must be matched by optimal brilliance. Brilliance depends on the proportions between each facet of the stone itself; by maintaining these, the resulting light return is the result of the perfection achieved.



From the continuous research that Amin Luxury incessantly pursues, some highly innovative products have been born, such as the Diamond Luxury Memory


Each Diamond Luxury Memory® is engraved with a numeric code and an exclusive QR code.
The code and QRC are invisible to the naked eye, but can be easily viewed with the mini-binoculars supplied with every Diamond Luxury Memory®.
Deliver the video you wish to include in your diamond to the selected store and within 24 hours it will be fully visible in a web area reserved for you.
Once the video has been uploaded and associated with your code, go to the website: www.aminluxury.com .
To view the video, download the dedicated app and place your smartphone in front of the engraving on your Memory Diamond. Your video space will immediately open with the content you've uploaded.
Over the years, you can change or add more videos by always visiting one of our specialized dealers.



The ambition, study and constant aspiration to perfect beauty of the people who make up this company, led by president Bobak, have pushed the company to inaugurate the Da Vinci project, that is, the discovery of a new diamond cut, capable of maximizing its natural characteristics.



The life and works of Leonardo Da Vinci are linked to many legends that still fascinate us today, but it is not just
of legends, the modernity of the studies and ideas of the Tuscan genius are still applied to everyday life today.
Equally surprising is the idea that led to the creation of the Da Vinci cut.
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By chance, Bobak Nasrollahi Moghadam happened to be leafing through the drawings Leonardo da Vinci had made for Luca Pacioli's De Divina Proportione. The drawings of those perfect solids, constructed based on the golden ratio, sparked the entrepreneur's idea of applying the same mathematical formula to diamond cutting. Starting with the rough gem,
and by cutting it following the trace of Leonardo's polygon drawings, the diamond takes shape and at the end of the process,
the result is nothing short of astonishing.

A unique and perfect cut is obtained which is able to maximally emphasize the characteristics of the stone, which thus cut presents
57 facets. The Da Vinci Cut creates a pentagonal table that overlooks three visible stars with a kaleidoscopic effect.
to the naked eye, which does not happen with classic cuts, for which it is necessary to use special lenses to see the effect
of the lights (as for example happens in the “hearts and arrows” diamonds).

The Da Vinci cut can thus be defined as the cut of the third millennium!

Just compare it with stones of the same characteristics but with a traditional cut, to see how the Leonardo diamond
Da Vinci Cut is found to be brighter and more luminous, so much so that on the scales normally used to test its characteristics, it exceeds the so-called “Ideal” level!